This post will introduce you to the theory of semiotics. Using examples from East Asia, it explains key words of this “science of the sign”, and shows why semiotics might be a useful way to conceptualize political communication, whether in East Asia or elsewhere.
Tag Archives: semiotics
Is the way we understand mass communication content entirely subjective, or are there patterns in movies, TV broadcasts, pop music, or mass events that lend themselves to analysis? This post discusses what characterizes communication, and why media content analysis is a useful approach to understanding mass-communicated political discourse.